The New Society is a kidswear brand launched in 2019 by designer Estefania Grandio, a mother of two, and a kids fashion brand for children and teenagers. Considering the impact on the future planet where children will grow up, the brand uses natural and organic materials and pursues the ideals of a new generation. Based on classic designs and good wearability, it urges us all to take care of each other together and tells stories of beauty, love and freedom.